The Guardian | ‘Untouchable’ Bollywood poster provokes outrage over caste stereotypes
Joseph D’Souza2021-01-25T20:40:38+00:00A picture of a woman holding a broom. Anywhere else, the image might pass unnoticed. But in India the poster for the film Madam Chief Minister, loosely based on the life of politician Mayawati, who is a Dalit, has triggered uproar for perpetuating caste stereotypes. Bollywood actor Richa Chadha, who plays Mayawati, tweeted an image of the poster ahead of the film’s release later this month. She is shown looking dishevelled and holding the kind of large broom used by municipal roadsweepers. The tagline of the poster reads: Untouchable, Unstoppable. The poster has offended on many fronts. “Untouchable” is now an unacceptable term in India – although some Dalits are reclaiming it – and the actor’s unkempt appearance implies Dalits are unwashed and untidy. For Dalits who have strived to escape the hereditary, menial jobs that defined and dehumanised them, the broom is a particularly potent symbol. The outrage was instant. Chadha and director Subhash Kapoor were lambasted for being incapable – as upper-caste and privileged Hindus – of escaping simplistic conceptions of Dalits. Many expressed their views on Twitter. One wrote: “Over the years, Bollywood in the guise of breaking caste barriers and making progressive cinema has furthered caste prejudices and solidified symbols associated with discrimination. What does a Dalit leader going on to become CM have to do with holding broom?” Another tweeted: “UCs (who claim to be secular, liberal) understanding of casteism is always flawed. Apparently everybody wants to make movies on Dalits these days because it’s profitable and they in turn do more harm to the community.” While another wrote: “The recent poster of Madam Chief Minister makes me feel heartbroken once more. I lack words to talk about the deliberate reluctance [...]